Online Marketing Strategies for Lawyers

Lawyer Marketing

Increase Visibility

In today's world the services of lawyers are needed every day, be it civil or criminal. However, most people don't know a lawyer personally or even know how to get in contact with one. So when the time comes and they need a lawyer's services one of the first places they turn to is the internet's search engine giants.

As internet use grows search engine marketing becomes increasingly more relevant as a resource for supplying lawyers with clients. People are out there searching, and the lawyer whose website is ranked up at the top of search engine webpages is the one who gets called.

Star Nine Marketing will get you to the top of search engines' results pages so that you're visible to the people who are looking for you.

Through affordable and proven marketing techniques, we will put your law firm in front of people looking to act. Consult the leader in law firm internet marketing to get your phones ringing.

Discover how search engine marketing is affecting your industry and client base as well as the tested methods of search engine marketing Star Nine offers and how they can improve your business no matter what your legal specialty is.

Why Should You Use On-Line Marketing?

The answer to that question is easy, your potential clients are on-line. Almost the entire country uses the internet and many people use it every day for a multitude of reasons, including finding a lawyer. When the numbers are analyzed the need for marketing online becomes a no-brainer.

Well over 80% of Americans regularly use the internet

At least 92% of online consumers use search engines to shop for goods and services, including those of lawyers

Not only is marketing online the best place to connect with prospects but it is also extremely cost effective compared to other marketing sources such as the television or radio. This is especially true when you take into account the amount of traffic that you receive from effective on-line marketing compared to that of traditional marketing resources.

Another advantage that our type of marketing has over the other methods is the fact that on-line marketing is the most measurable form of marketing. This means it's easy for you to see the results you are getting as well as where you're efforts are working best so that you can fine tune your marketing campaign and make the most of it.

Unlike many other forms of marketing, an SEO marketing campaign gets to your target market, the people who are looking for your services. This is because unlike magazine ads and t.v. which are sent out to the masses, potential clients are using search engines and seeking you out.

How An Internet Marketing Campaign Benefits You

It's not enough to simply have a website that floats around on the World Wide Web. There are thousands upon thousands of websites for lawyers alone, which means if you don't have the proper marketing campaign your website will most likely never be found by those who need your services.

For an on-line marketing campaign to be truly effective you can't just go at it from one angle, using one source. A good marketing firm like Star Nine works on all the facets possible to increase your on-line exposure and bring you business.

The key to getting in front of internet users is to get ranked on search engines like Google and get ranked high. This is no easy task. Many things affect how search engines rank your website, including the content, the internal structure of the website, keywords, and more. We look at your website from all angles to increase the search engine's ability to read your website and rank it. This correlates into high ranking results and exponentially increased traffic.

But that alone isn't enough. To truly get the most that the internet has to offer you must include other marketing avenues into their marketing campaign such as price per click marketing, social media optimization like blogging, and web design elements. These methods bring you immediate traffic as well as increase your exposure in areas outside of the search engine pages, where users are still spending much of their online time.

The social media sites of the internet are a sorely missed part of many lawyers' marketing, but it is vital. This gives you a real voice and displays your knowledge and passion for what you do, which is a definitely consideration for those looking to use your legal expertise. Much of the time these people have a lot to lose if their lawyer isn't competent. Using social media optimization will put this worry to rest.

Also the extra areas of marketing can be linked right back to your website, thus increasing its ranking ability. Everything in our marketing campaign goes hand in hand to support all the other aspects and increase the efficiency and results that you see.

While most lawyers understand the importance of marketing online, many do not understand the business of online marketing. That's where we come in. We can get you to the top of google, yahoo and msn for searches related to your local market and help your website increase conversions that drive the bottom line. Instead of talking about building links, optimizing meta tags, and text ratios we can deliver you estimates based on fresh leads, clients and ROI.

For an evaluation and goal setting consultation, contact us.

Can you serve a national market?

If you are a firm with at least $10 million per year in operating revenue and can serve a national market, we can provide advanced campaigns to bring significant incremental volume via the internet